How to Create Viral Hooks and 10x Your Startup’s Growth

If you’re a founder and one man army, you know that grabbing — and retaining — attention for your articles, Insta posts and videos is key to producing content that wins. But with so many other creators vying for viewers’ attention on the platform, it can be hard to stand out and create truly compelling content that keeps viewers watching.

At least for long enough to drive the response you’re looking for.

That’s where hooks come in. We’re sharing 100 hooks for viral content you’ve probably not thought of yet. Watch your thumb-stop and clickthrough rates soar.

Thank us later.

Reminder: What is a hook for viral content?

💡 Viral Hooks are attention-grabbing elements in your videos that capture viewers’ attention and make them want to keep watching. Whether it’s a clever intro, a surprising twist, or a dramatic reveal, the right hook can make all the difference in whether your video gets noticed and shared or gets lost in the sea of content on TikTok.

What makes a good hook?

The first few seconds of a video are the most important. Put effort into perfecting it. Ask yourself the following questions:

• Do the first 2-3 seconds catch your eye?
• Does it make you want to watch the rest of the video?
• Does it make you think and/or feel?

If you’re ticking all three boxes. You’ve got a good hook.

If not, we’re going back to the drawing board. A good hook should drive emotion. Human’s buy with emotions and then justify with logic. If you don’t use emotion to sell then you fundamentally don’t understand your customers/clients. Sell them on their pains, fears, wants and needs.

Need some examples? Here’s 100 :)

100 Hooks for Startup Marketing Content You’ve Not Thought Of Yet

Based on :

Emotions

Moments

Seasons

Occasions